{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#113 Jan Ko\u010da\u0159 z Goldbee \u2013 Nechci b\u00fdt ekoterorista ale ani idiot","description":"Na\u0161e pozv\u00e1n\u00ed p\u0159ijal vz\u00e1cn\u00fd host.&amp;nbsp;Jan Ko\u010da\u0159, zakladatel zna\u010dky Goldbee, se v podcastech a rozhovorech objevuje jen v\u00fdjime\u010dn\u011b \u2013 a je to \u0161koda, jak se brzy p\u0159esv\u011bd\u010d\u00edte. Jeho osobit\u00fd p\u0159\u00edstup k budov\u00e1n\u00ed zna\u010dky i marketingu je vid\u011bt, sly\u0161et a hlavn\u011b vyvol\u00e1v\u00e1 ot\u00e1zky. My jsme m\u011bli p\u0159\u00edle\u017eitost se pt\u00e1t. A taky jsme se ptali! S Honzou jsme mluvili o lok\u00e1ln\u00ed m\u00f3d\u011b, greenwashingu, marketplacech i konkuren\u010dn\u00edch v\u00fdhod\u00e1ch. O tom, pro\u010d marketing d\u011bl\u00e1 in-house, rad\u011bji se zam\u011bstnanci ne\u017e s influencery. Pro\u010d chyst\u00e1 vlastn\u00ed t\u011blocvi\u010dnu \u2013 a jak testuje limity toho, co lid\u00e9 je\u0161t\u011b v r\u00e1mci humoru zvl\u00e1dnou. &amp;nbsp; Partnery podcastu jsou:   SmartEmailing \u2013 Profesion\u00e1ln\u00ed platforma pro v\u00e1\u0161 e-mail marketing.   Czech On-line Expo \u2013 Nejv\u011bt\u0161\u00ed akce v \u010desk\u00e9m a slovensk\u00e9m digit\u00e1lu a e-commerce: Veletrh. Konference. Festival.&amp;nbsp;   ","author_name":"Digit\u00e1ln\u00ed kaleidoskop","author_url":"http:\/\/smartemailing.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40009240\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40009240"}