{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How AI is Rewriting the B2B Growth Funnel","description":"Search, as most B2B marketers learned it, is no longer the center of gravity. In this episode, the team explores how AI-driven answer engines are changing the way buyers discover, evaluate, and narrow options \u2014 often before a salesperson or website ever enters the picture. What starts as a conversation about SEO quickly becomes a strategic discussion about needs-based segmentation, decision logic, and what it really takes to be recommended when AI is acting on a buyer\u2019s behalf. ","author_name":"The Accidental Marketer Podcast","author_url":"https:\/\/www.theaccidentalmarketer.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/40007865\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/40007865"}