{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"349 What Do I Put on My Farm\u2019s Website Homepage?!","description":" Have you ever stared at your farm\u2019s website homepage and thought\u2026 what am I even supposed to put here? Your website is the source of truth for your brand. It\u2019s where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won\u2019t stick around. In today\u2019s episode, I\u2019m breaking down a simple framework for what actually belongs on your farm\u2019s website homepage\u2014so it\u2019s clear, strategic, and helps turn visitors into customers. We\u2019re talking about the specific messaging blocks every strong farm homepage is built from, and how to stack them in a way that creates clarity, builds trust, and guides people toward action. You\u2019ll learn my \u201cpancake stack\u201d framework, the foundational homepage sections I recommend for most farm businesses, plus optional add-ons you can pull from depending on your sales model (CSA, online store, shipping, farmers markets, meat, veggies, and more). If your homepage feels messy, confusing, or outdated, this episode will give you a much clearer path forward. Resources  Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Ep 19 \u2013 The Copywriting Sales Formula: PASTOR - Learn more about how this acronym can help you put your website home page "stacks" in the right order. Ep 9 \u2013 The Anatomy of a Great Lead Magnet- Not sure what a lead magnet it? This deep dive training will reveal it all. Ep 39 \u2013 Formula for a Perfect Tagline - use this episode to find your home page's header tagline Download my Free PDF: The 10 Most Common Website Mistakes -- use it to audit your own website as you review this project! https:\/\/mydigitalfarmer.com\/websitemistakes \ud83d\udc49 Website Home Page Makeover - Inside Farm Marketing School, which is my monthly paid membership for farmers trying to build their marketing machine, we have a step-by-step project called the Website Makeover Challenge. It walks you through rebuilding your homepage using this exact framework, including: Section-by-section guidance Copy prompts Layout examples A downloadable PDF of strong sample websites (not just farms) so you can study headlines, CTAs, and testimonial intros without starting from scratch You can also bring your website to our monthly coaching calls and get live feedback and improvement ideas. Learn more here: \ud83d\udc49 https:\/\/mydigitalfarmer.com\/fms Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood \u2014 all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon\u2019s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission \u2014 without handling inventory, packing, or delivery. It\u2019s an aligned, ethical way to expand your product suite and serve your customers well. If you\u2019re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School\u2014my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you\u2019ll get: \u2705 Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) \u2705 Templates & swipe files to save you hours of work \u2705 Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"