{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"In Clear Focus: The Power of Brand Mascots with Stef Hamerlinck","description":"IN CLEAR FOCUS: This week's guest, international brand strategist Stef Hamerlinck, explores the resurgence of brand mascots. Supported by data revealing characters outperform logos, Stef shares his framework for assessing a mascot's effectiveness, based on distinctiveness, entertainment, and playability. He also explains how generative AI is democratizing character creation and why mascots need a brand universe to succeed. Learn how to build distinctive brand assets that drive real growth. ","author_name":"In Clear Focus","author_url":"https:\/\/bigeyeagency.com\/blogs\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39995720\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/040404\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198228450"}