{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"From Busy to Profitable: Measure What Matters in 2026","description":"Get InTouch with Terri!  Terri Ross Website:&amp;nbsp;Click Here Terri Ross Patreon:&amp;nbsp;Business and Sales Mentorship 4S Summit Info: For more details, look up 4S Summit to understand its role in providing strategic business consulting in the aesthetics industry&amp;nbsp;https:\/\/4ssummit.com\/  Terri Ross is a renowned expert in the aesthetic industry, specializing in sales training, strategic growth consulting, and business transformation. As an accomplished author and international speaker, Terri has dedicated over two decades to elevating businesses in the aesthetic field with a ground-up approach focused on sustainability, profitability, and scalability. Her experience is rooted in working with Fortune 500 companies like Medicis and Zeltique, where she developed a deep understanding of market dynamics and strategic sales methodologies. Season 11 Kickoff: Business Evaluation 101 Season 11 starts with one of the most important conversations in aesthetic business success:&amp;nbsp;why every practice needs a comprehensive business evaluation. Terri breaks down what a true evaluation looks like (spoiler: not a surface-level audit), why 90% of practices don\u2019t measure their data, and how that leads to chaos, burnout, missed profit, and stalled growth. If you\u2019re serious about 2026 goals, scaling, improving profitability, or becoming exit-ready, this episode is your \u201clift the hood\u201d moment. In this episode, Terri covers:   Why being \u201cbusy\u201d doesn\u2019t automatically mean you\u2019re profitable   What a real business evaluation includes (a full diagnostic of your practice)   The most common blind spots costing practices major revenue   The KPIs that reveal where profit is being drained or blocked   Why more marketing, more equipment, and more discounting often won\u2019t fix the real issue   How better scheduling, utilization, pricing, and conversion tracking can drive fast gains   Why retention and patient lifetime value are profit levers most practices ignore   How aligned compensation plans can reward the right behaviors and stabilize teams   What you get: questionnaire + financial uploads + formal report + 90-minute findings call + step-by-step action plan   ","author_name":"InTouch with Terri","author_url":"https:\/\/www.terrirossconsulting.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39995270\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198227650"}