{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ethical marketing meets ethical selling ","description":" In this episode, Fred is joined by Chelsea Burns - marketing psychologist, brand ethicist, and non-manipulative marketer to explore where ethical marketing and ethical selling overlap\u2026 and where they can go wrong.   Chelsea introduces a practical way to draw the line between persuasion and manipulation: Agency - a person\u2019s genuine ability to choose. From there, the conversation goes deep into real-world examples of questionable tactics, why \u201cFOMO\u201d can backfire, and how the brain evaluates purchases immediately after the transaction.   Chelsea also shares her four pillars of ethical branding - consent, reciprocity, trust, and belonging and explains how relational psychology can turn ethics from \u201cdebating club theory\u201d into day-to-day, tactical decisions that build long-term relationships (and better business).   Fred rounds things out with sales parallels like transparency selling, \u201clead with a flaw,\u201d and a brilliant ethics conundrum involving goats, segmentation\u2026 and B1G1.   What You\u2019ll Learn Why ethical persuasion is possible and why \u201call marketing is manipulation\u201d isn\u2019t true The ethical line: agency and a customer\u2019s ability to choose A real example of manipulative tactics (and how they show up in launches) Chelsea\u2019s four pillars of ethical branding: Consent Reciprocity Trust Belonging Why manufactured urgency and \u201cnever-ending discounts\u201d blur ethical consent How FOMO can turn into FOMU (fear of messing up) and increase buyer anxiety Why buyers judge value immediately after purchase and how negative emotion backfires The \u201ctransformation arc\u201d in marketing and selling: current state \u2192 desired state \u2192 bridge Why implementation is what people pay for (not just information) A practical ethics test: transparency + intent + consent + follow-through   If you want marketing and selling that drives results without crossing ethical lines, this episode will give you a clear framework  and a few things you may never unsee again.   And if you\u2019ve ever wondered whether a tactic \u201cworks\u201d but feels a bit\u2026 off ,Chelsea\u2019s agency test is a great place to start.   Connect with Chelsea \u00b7         LinkedIn: Chelsea Burns:  linkedin.com\/in\/chelseaburns26 \u00b7         Website: https:\/\/www.the-marketing-psychologist.com\/   Follow Fred: https:\/\/linktr.ee\/fredcopestake   Watch this episode on YouTube:  https:\/\/youtu.be\/2CHGDwCMtpc   Watch Fred\u2019s FREE YouTube Course: Sales Mastery for Engineers: https:\/\/bit.ly\/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard \u2013 free Check how well your sales approach fits today\u2019s buying environment https:\/\/collaborativeselling.scoreapp.com\/ ","author_name":"Sales Today","author_url":"http:\/\/throughpartnering.libsyn.com\/website","html":"