{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"B2B Marketing AI Adoption Inside Conservative Construction Industries | Kelsey Formost from Togal","description":"In this episode of Pathmonk Presents, Kevin sits down with Kelsey Formost, Head of Marketing at Togal, an AI-powered construction software platform transforming preconstruction workflows. Kelsey breaks down how Togal helps estimators, contractors, and subcontractors automate takeoffs, reduce manual work, and bid faster with higher accuracy. From a marketing lens, she explains the challenge of selling AI into a traditionally conservative industry and why trust, education, and customer experience matter more than hype. The conversation dives into shifting acquisition strategies, the declining power of traditional SEO, and why third-party reviews and LinkedIn now drive stronger conversions. This episode is packed with practical insights for B2B SaaS marketers navigating AI adoption and buyer skepticism. ","author_name":"Pathmonk Presents Podcast","author_url":"http:\/\/pathmonk.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39988890\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39988890"}