{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Behind the Music: The Strategic Genius of Taylor Swift Part 2 with Kevin Evers","description":"In this episode, we explore the strategic brilliance of Taylor Swift with Kevin Evers, author of There\u2019s Nothing Like This. From genre-shifting reinventions to billion-dollar tours, Taylor\u2019s evolution isn\u2019t just musical\u2014it\u2019s a masterclass in brand, resilience, and audience engagement. \ud83c\udfaf We cover: The pivot from country to global pop dominance How Taylor handled public backlash &amp;amp; the Kanye\/Kardashian controversy Her savvy response to the streaming revolution Ownership battles over her masters and how it reshaped the industry Building the Eras Tour as a pinnacle of fan-first strategy What businesses can learn from Taylor\u2019s \u201canti-fragile\u201d mindset Whether you\u2019re a fan, a founder, or fascinated by the music business, this is a powerful look at how strategy meets stardom. \ud83d\udd17 Learn more about Kevin\u2019s book: nothinglikethisbook.com \ud83c\udfa7 Subscribe and leave a review to support the show! https:\/\/thethursdaythought.substack.com &amp;nbsp; ","author_name":"The Innovation Show","author_url":"https:\/\/theinnovationshow.io\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39985485\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198200655"}