{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Language of MAHA & Food Ingredients","description":" The rules have changed. Food and beverage brands that market artificial ingredients used to have breathing room. Not anymore. With MAHA gaining real momentum in Washington, the conversation around "healthy," artificial additives, and what we put in our bodies has become impossible to ignore\u2014and it's moving fast.  If you're a communications or business leader, you're already feeling the pressure. The old playbook doesn't work. Talking about the "science" doesn't persuade. Even the words themselves can blow up in your face. So what do you say when the language itself is contested\u2014and how do you say it so people will actually listen?  In Episode One of our sixth season, we reveal strategies to help you navigate this moment of change, find language that actually connects, and position your brand to lead\u2014not just survive\u2014through what's coming next.  _______________________________________________________________________________________  Enjoyed the podcast? Rate us on Spotify or write us a review on Apple Podcasts.  Questions? Email us at podcast@maslansky.com. We would love to hear from you!  Want to keep up with what's new with us? Follow us on LinkedIn at maslansky + partners.  ","author_name":"HearSay: Lessons in Effective Communication & Messaging","author_url":"https:\/\/www.maslansky.com","html":"