{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 207: Self-Publishing: A Business-First Approach for Business Owners","description":"In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals. &amp;nbsp; Time Stamps: 00:00 \u2013 Welcome and episode overview 01:05 \u2013 Making the mindset shift: self-publishing as Plan A 02:10 \u2013 Why the \u201ctraditional publishing or bust\u201d mindset persists 03:30 \u2013 The importance of foundational book planning 04:45 \u2013 How publishing paths have evolved 06:00 \u2013 Why traditional publishing isn\u2019t author-centric 07:30 \u2013 Control: the biggest advantage of self-publishing 09:10 \u2013 Timeline, pricing, royalties, and messaging control 11:30 \u2013 Why retail placement may not serve your goals 13:00 \u2013 Fitting your book into your business ecosystem 15:10 \u2013 Self-publishing as a strategic business decision 16:30 \u2013 The book\u2019s role in revenue and client journey 18:20 \u2013 Overview of hybrid publishing as an option 19:30 \u2013 Preview of Part 2 of the Business-First Book Series &amp;nbsp; Keywords: self-publishing, traditional publishing, hybrid publishing, business books, author mindset, publishing paths, book strategy, publishing control, book marketing, business ecosystem, author royalties, book pricing, book timeline, publishing decisions, entrepreneur authors, CEO authors, publishing process, book authority, client journey, book as business asset, direct sales, publishing strategy, publishing options, thought leadership books, book publishing mindset &amp;nbsp; Resources Mentioned: Coffee + Commas signup: https:\/\/bit.ly\/coffeeandcommassignup  Episode 171: Self-Publishing as a Choose-Your-Own-Adventure  Episode 150: Understanding Hybrid Publishing &amp;nbsp; LINK TO FULL EPISODE (RAW) TRANSCRIPT:  https:\/\/docs.google.com\/document\/d\/1AKm-0yEISiy7vWmgz4TLL5DOru7drwDqgXqnNMfVwPE\/edit?usp=sharing &amp;nbsp; ","author_name":"Write Publish Market","author_url":"https:\/\/www.jodibrandoneditorial.com\/write-publish-market-podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39978945\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198184895"}