{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Secret To Scaling Cult Brands? It's All About The Sauce.","description":"They started with a cult following. Now they\u2019re taking over the country. In this episode, Ari Raz, CEO of The Coconut Cult, joins us to discuss the brand\u2019s long-awaited launch at Target and how community-driven creativity continues to fuel its rapid rise. We\u2019re also joined by Starr Edwards, co-founder of Bitchin\u2019 Sauce, who shares how a farmers\u2019 market almond dip grew into a national phenomenon. She also explains why the brand is expanding into new categories and advises entrepreneurs to push past fear and stay bold. Show notes: 0:23: Ari Raz, CEO, The Coconut Cult \u2013 Amidst a boisterous Naturally San Diego event, Ari highlights the launch of The Coconut Cult Minis which debuted nationwide at Target and how they fit into the company\u2019s vision and business strategy. He also shares the brand\u2019s creative marketing success, including a New York Fashion Week pop-up, and emphasizes the importance of community in driving progress within the natural products industry. 12:29: Starr Edwards, Co-Founder, Bitchin' Sauce \u2013 Starr talks about how Bitchin\u2019 Sauce has evolved in recent years and its expansion to nearly 20 flavors. She also discusses the release of her new cookbook and the launch of the company's first major non-dip product. Starr credits the success of Bitchin\u2019 Sauce to courage, continuous learning, and staying true to quality and the brand\u2019s identity. Brands in this episode: The Coconut Cult, Once Upon a Farm, Simple Mills, Mid-Day Squares, Olipop, Fishwife, Cleveland Kitchen, Bitchin\u2019 Sauce ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"