{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Life Behind The Mic: From Radio Personality to Director of Marketing with Cody West | Apex Mindset Podcast","description":"Welcome to the Apex Mindset Podcast! In this Episode of The Roundtable, I sat down with Cody West, Director of Marketing at Wylie &amp;amp; Son, Inc. Owner &amp;amp; Broadcaster at West 11 Sports and ex-Radio DJ with over 20 years behind the mic ... Radio shaped Cody\u2019s voice, discipline, and understanding of community. From owning a station to building West 11 Sports to navigating the rise of streaming and smartphones, this episode follows Cody\u2019s journey of adaptation and reinvention. We also explore the philosophy of advertising, the power of storytelling, and how those lessons carried directly into his transition into marketing leadership. If you\u2019re interested in broadcasting, marketing, storytelling, or what it takes to evolve with changing technology while staying true to your purpose, this one is for you. Chapters: 00:00 - Intro 01:11 - Growing Up in Andrews, TX: Life in the Permian Basin (1980s) 02:58 - Catching the Radio Bug: First Steps in Pecos, Texas 07:05 - The Power of AM &amp;amp; FM: Building Local Broadcasts 09:28 - Local Fame &amp;amp; Legendary Beginnings: When Radio Made Stars 10:55 - Radio\u2019s Golden Age: The Era That Shaped Everything 12:25 - Owning KTTZ-AM: Packing Up and Starting Over in Littlefield 17:34 - Behind the Mic: What Running a Radio Station Really Takes 19:59 - When Disaster Strikes: Tornado Scare &amp;amp; EBS 21:32 - Selling and Philosophy of Advertising 28:51 - Radio in the Modern Age: Smartphones, Streaming &amp;amp; Change 36:49 - West 11 Sports Is Born: Returning to Live Broadcasting 48:05 - The Grind Behind the Scenes: Family, Travel &amp;amp; Flexibility 50:15 - A Major Transition: West 11 Sports Closes &amp;amp; Wylie Begins 55:59 - Stepping Into Marketing: A New Role, A New Passion 58:25 - Crafting the Voice: What Makes a Great Radio Sound 1:01:48 - Rediscovering Purpose: From Broadcasting to Marketing 1:06:57 - Building a Story: What Makes Marketing Successful 1:07:41 - Taking Calculated Risks: Designing the Life You Want 1:10:02 - Reinvention: Lessons Learned &amp;amp; Looking Ahead Thanks For Watching! FOLLOW:&amp;nbsp; https:\/\/www.ethanpeal.com\/ Instagram -&amp;nbsp;https:\/\/www.instagram.com\/ethan_peal\/ Facebook - https:\/\/www.facebook.com\/ethanpealofficial TikTok - https:\/\/www.tiktok.com\/@ethan.peal X - https:\/\/x.com\/ethanApeal Resources: https:\/\/storybrand.com https:\/\/wyliesprayers.com\/ &amp;nbsp; #TheApexMindsetPodcast #radio #marketing #wylieimplementandspraycenter #littlefieldtx #reinvention ","author_name":"The Apex Mindset","author_url":"https:\/\/www.omegaconsultingtx.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39967100\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198157790"}