{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#229 Inside the IOC: How the Olympic Games Are Built Years Before the Torch Is Lit | Christian Klaue","description":"Welcome to episode 229 of Sports Management Podcast. Today\u2019s guest has been at the center of that work for over a decade. Christian Klaue is Director of Corporate Communications and Public Affairs at the International Olympic Committee. In this episode, we go behind the scenes of how the Olympic Games are planned, positioned, communicated, and ultimately delivered - from Milano Cortina to LA28 and beyond. If you\u2019ve ever wondered how the biggest sporting event on earth actually comes together, this conversation is for you. SPONSOR: Listeners of the Sports Management Podcast get an exclusive 20% off on SportsPro+ with the code SMPOD20. All you need to do is head to sportspro.com\/membership and start exploring today. Time stamps: 00:00 Intro 01:31 Life Inside the IOC Right Before the Games 02:45 What Olympic Communications Really Do 04:47 Why Positioning Matters More Than Reacting 05:06 Working on Multiple Olympic Games at Once 06:55 Why Milano Cortina 2026 Is Different 07:52 Legacy Beats New Construction 09:13 Avoiding Olympic \u201cWhite Elephants\u201d 10:12 Designing the Athlete Experience 11:22 Why the Olympic Torch Changes Everything 13:32 How the Torch Relay Really Works 15:21 The Power of Opening Ceremonies 20:09 Christian Klaue\u2019s Career Journey 27:42 Leading Through Olympic Crises 41:51 Advice for a Career in Sports Communication 43:00 Outro   Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com ","author_name":"Sports Management Podcast","author_url":"http:\/\/sportsmanagementpodcast.libsyn.com\/website","html":"