{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#228 Why Women\u2019s Football Is the Best Sports Investment of the Next Decade | John P. Reynal, CEO The Women\u2019s Cup","description":"Welcome to episode 228 of Sports Management Podcast. Today\u2019s guest is John P Reynal, the President &amp;amp; CEO of The Women\u2019s Cup - one of the most ambitious global platforms in women\u2019s football. John has spent his career building sports properties across continents and in this conversation, he makes a bold case: women\u2019s football isn\u2019t charity - it\u2019s one of the most undervalued growth opportunities in sports. We spoke about:  Why over-investing early matters How TV rights and valuations are lagging behind reality Why the next decade of women\u2019s football could reshape the entire sports industry. His unconventional journey to and through the sports industry  And much more! SPONSOR: Listeners of the&amp;nbsp;Sports&amp;nbsp;Management Podcast&amp;nbsp;get an exclusive&amp;nbsp;20% off&amp;nbsp;on&amp;nbsp;SportsPro+ with the code&amp;nbsp;SMPOD20.&amp;nbsp;All you need to do is head to&amp;nbsp;sportspro.com\/membership&amp;nbsp;and start exploring today. Time stamps: 00:00 Intro 02:21 Why women\u2019s football is a massive investment opportunity 04:18 \u201cWomen\u2019s football is a business\u201d 04:50 What over-investing really looks like 06:53 Building a premium brand through experience 08:21 Fixing the production problem in women\u2019s football 10:07 How media rights unlock real growth 11:09 Why the US women\u2019s football model is different 13:30 The danger of women\u2019s teams as afterthoughts 15:45 Rethinking how women\u2019s football is marketed 21:58 Why investors are flooding into women\u2019s football 23:00 From $1M to $150M franchise valuations 26:01 Latin America\u2019s untapped audience power 31:01 The audience shift every club must prepare for 32:43 Why Brazil 2027 will change everything 45:00 Outro &amp;nbsp; &amp;nbsp; Follow Sports Management Podcast on social media Instagram Twitter LinkedIn YouTube www.sportsmanagementpodcast.com ","author_name":"Sports Management Podcast","author_url":"http:\/\/sportsmanagementpodcast.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39953090\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198105360"}