{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#553: How to Turn AI Into Artful Intelligence That Inspires Your Brand Storytelling, With Jen Perry","description":"Discover how to transform \u201cartificial intelligence\u201d into \u201cartful intelligence\u201d and inspire your brand storytelling in this must-listen episode of the Business of Story. Park Howell is joined by Jen Perry, Executive Creative Director at Vagrants, who shares her journey from building creative teams for brands like JetBlue, IKEA, and Dunkin\u2019 Donuts to leading Vagrants\u2019 evolution into a creative powerhouse. You\u2019ll learn why \u201cartificial intelligence\u201d is a branding problem, and how reframing it as \u201cartful intelligence\u201d helps you keep your storytelling human, emotionally resonant, and truly impactful\u2014even as you embrace the latest technology. Jen reveals practical strategies for using emotional intelligence in your creative process, building lasting client relationships, and coaching teams to bold, effective ideas. Plus, you\u2019ll hear a real-world case study from Tom Schwab of Interview Valet on how the StoryCycle Genie\u2122 platform delivers artful, brand-aligned content that saves hours and elevates quality. Listen now to discover:  How to blend AI and empathy for better brand stories Why artful intelligence is your creative edge Actionable steps to inspire your team and audience  For more insights and resources, visit businessofstory.com. ","author_name":"Business of Story","author_url":"http:\/\/businessofstory.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39946245\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198083905"}