{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"2343: Why It Doesn't Matter How Big Radio &amp; TV Audiences Are","description":"Friday\u2019s podcast focuses on media buying\u2026 and Rich is going to make some pretty strong points about his favorite metric\u2026 C P M! That\u2019s right, cost per thousand. This is just one more example of why it\u2019s so important, and why it\u2019s imperative that you be fluent in media speak, or you will get killed in negotiations. First, Rich will give an overview and an explanation\u2026 then he\u2019s going to play a recording of a call between him and some media reps\u2026 this is good stuff! ","author_name":"The Level 10 Contractor Daily Podcast","author_url":"https:\/\/www.level10contractor.com\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39945410\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39945410"}