{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"367 - Unsubscribes Aren\u2019t Your Problem\u2026List Churn Without Regrowth Is","description":"Episode #367 - Unsubscribes Aren\u2019t Your Problem\u2026List Churn Without Regrowth Is Unsubscribes can feel personal. Like every time someone leaves your list, it\u2019s proof you\u2019re doing something wrong. But here\u2019s the truth: unsubscribes aren\u2019t your problem. List churn without regrowth is. In this episode, I\u2019m breaking down what a healthy unsubscribe reality looks like, why unsubscribes are inevitable (and not a moral failure), and the simple replenishment system that keeps your email list renewing over time \u2014 so you can grow without spiraling. In this episode, you\u2019ll learn: The real reason people unsubscribe (and why it often has nothing to do with you) What a \u201chealthy\u201d unsubscribe rate looks like \u2014 and when it\u2019s a real warning sign The 1% unsubscribe threshold and how to interpret it (spikes vs patterns) Why \u201clow unsubscribes\u201d can actually be worse if opens are quietly falling The 3 common founder overreactions that hurt engagement and trust The simple list replenishment plan that prevents a slow leak in your growth engine: A clear reason to subscribe (beyond \u201cget 10% off\u201d) A consistent capture moment A welcome experience that earns the subscription An ongoing visibility loop that keeps new subscribers flowing in Key takeaway: Your list isn\u2019t a bucket you fill once. It\u2019s a river. People will flow out \u2014 and the goal is to build a system that brings the right people in consistently. Dive deeper with the accompanying blog post: https:\/\/joyjoya.com\/blogs\/podcast\/email-list-churn-obsessing-over-unsubscribes-isn-t-the-key Work with Joy Joya: https:\/\/joyjoya.com ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"