{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"VRS650 - Amber Hurdle \u2013 Keeping the Human in the Loop: Building a Strategic AI-Driven Brand","description":"Amber Hurdle is back for her fourth appearance on the podcast - and once again, she\u2019s lighting up the conversation with her bold, insightful take on branding, leadership, and the evolving role of AI in business. A year after her last visit (when ChatGPT was just becoming mainstream), Heather reconnects with Amber to explore how the AI landscape has shifted - and how short-term rental pros can ride the wave without losing their voice. From crafting a strategic AI approach to retrofitting your team structure and refining your brand voice, Amber offers practical, no-nonsense advice with her signature energy and clarity. This episode is packed with fresh thinking on how to infuse your humanity into AI-generated content, maintain consistency across platforms, and future-proof your brand with the right systems. Whether you\u2019re a one-person team or running a 100+ property operation, you\u2019ll take away actionable ideas you can implement today.  ________________________________________________________________________________________________________ \ud83d\udce3 Midroll Sponsor: STRAIT Chat &amp;amp; the AI Ambassador Program This episode is brought to you in part by the&amp;nbsp;STRAIT Chat Community&amp;nbsp;-&amp;nbsp;an exclusive space for short-term rental pros who want deeper conversations, smarter systems, and more collaborative learning. And if you're curious about using AI in your business - whether it's for guest communication, operations, or even marketing - check out our&amp;nbsp;AI Ambassador Program. It's designed to help you learn, lead, and get hands-on with the tools shaping the future of hospitality. \ud83c\udf10 Learn more and join us at&amp;nbsp;VacationRentalFormula.com\/AI  Are you listening to this podcast on the move? Get to the show notes here: https:\/\/www.vacationrentalformula.com\/podcast\/VRS650 ","author_name":"Vacation Rental Success","author_url":"https:\/\/vacationrentalformula.com\/category\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39937725\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198056235"}