{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Not Preaching, Just Better. A New Pitch For Moderation & Wellness.","description":"What if the future of wellness marketing is simply\u2026 not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and into a new era of modern moderation, one rooted in balance, authenticity, and consumer trust.  Plus, we sit down with beverage industry veteran Kevin Klock, who\u2019s back in the game as the co-founder and CEO of moringa-infused brand Orange Toucan, and Keegan Fong, the founder of Woon, a culture-forward pantry brand inspired by a family\u2019s beloved Chinese restaurants. Show notes: 0:25: MIA. Done Dry. Don\u2019t Lecture Me. A Good \u201cBully.\u201d Pop The Top. Too Much Tallow? Boop Me. \u2013 The team promotes an upcoming Miami meetup on February 18th at Casa La Rubia, encouraging founders to bring product samples. They also discuss how consumer attitudes around Dry January and wellness marketing are shifting away from rigid \u201call-or-nothing\u201d messaging toward balance, moderation, and authenticity. The hosts shift to product samplings, including a new line of spirit-free canned cocktails, a brand of coffee beans with explosive packaging, beef tallow tortilla chips, BFY instant soups, protein shots, and corn snacks flavored with Vietnamese coffee. 19:58: Interview: Kevin Klock, Co-Founder & CEO, Orange Toucan \u2013 Kevin Klock shares the origins of Orange Toucan and his partnership with co-founders Rob Snell and Sandy Wheeler, creator of Bowflex. He explains how the moringa-infused beverages, blended with ginger and turmeric, are designed to support inflammation reduction and blood sugar management, highlighting Wheeler\u2019s own experience with the products. Klock also discusses the brand\u2019s approach to consumer education through online channels and trusted influencers. 28:11: Interview: Keegan Fong, Founder, Woon \u2013 Keegan explains the meaning of \u201cWoon\u201d and how the brand took shape during the COVID pandemic. He discusses Woon\u2019s growth to more than 500 stores nationwide, with products like Mama\u2019s Way hot sauce, a versatile stir-fry sauce, and other pantry staples. Keegan also shares how building an online following helped fuel retail expansion and create a full-circle brand experience connecting the restaurant and packaged goods. Brands in this episode: Recess, Athletic Brewing, Zevia, Red Bull, Bully Boy Distillers, Pretentious Coffee, Blue Bottle, Manchas, Long Weekend, The Cumin Club, Green & Sunny, Shooka Sauce, Boop, Chilly Water, Like Air, Copper Cow   ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"