{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How To Build A Green Business \ud83d\udc49 Sell Out \ud83d\udc49 Buy It Back And How To Avoid Skincare Chemicals with Jodi Scott, CEO of Green Goo | ROI Podcast\u2122 ep. 502 | Law Smith @LawSmithWorks + Eric Readinger","description":" Jodi Scott is the CEO and co\u2011founder of Green Goo by Spry Life, a plant\u2011based first aid company that started the way a lot of real businesses do: out of necessity, frustration, and a kitchen that slowly turned into a production facility. What began with homemade remedies and mason jars eventually grew into a nationally distributed brand, but not without detours, hard lessons, and a few moments where the easy path would have cost the company its soul. Jodi\u2019s story is not a clean, linear founder arc. She built Green Goo from the ground up, sold the company, and then made the rare and uncomfortable decision to buy it back. That experience reshaped how she thinks about success, control, and what it actually means to build something that lasts. She\u2019s lived both sides of the exit fantasy and is candid about what people don\u2019t talk about once the deal closes: identity loss, cultural drift, and the realization that money doesn\u2019t automatically equal alignment. At her core, Jodi is deeply skeptical of performative purpose. She believes mission\u2011driven branding only works when the mission shows up in operations, hiring decisions, ingredient sourcing, and the way leadership behaves when no one\u2019s watching. Her opinions about marketing are sharp, practical, and often uncomfortable for founders who want growth without accountability. In her view, attention is easy to buy; trust is not. Green Goo reflects that philosophy. The brand is farm\u2011based, plant\u2011forward, and built around first aid products that do what they claim without relying on synthetic shortcuts. But Jodi is quick to point out that values alone don\u2019t move product. Execution does. Systems do. Saying no does. She\u2019s spent years learning how to scale a values\u2011led business without turning it into a hollow lifestyle brand or a corporate costume. Family plays a real role in the story, not as a sanitized origin myth, but as a source of both tension and strength. Jodi credits a \u201cfunctional dysfunction\u201d for sharpening her instincts, forcing hard conversations, and teaching her how to lead without pretending conflict doesn\u2019t exist. Those lessons show up in how she builds culture and how she handles growth moments that pressure companies to compromise. Today, Jodi spends her time running Green Goo, advising other founders, and pushing back on the idea that bigger is always better. She\u2019s an advocate for intentional growth, honest leadership, and businesses that can look themselves in the mirror after scaling. Fueled by kombucha, pure cocoa, and a stubborn commitment to doing things the hard but right way, Jodi Scott represents a version of entrepreneurship that\u2019s less about hype and more about durability. On the ROI Podcast episode 502 How To Build A Green Business \ud83d\udc49 Sell Out \ud83d\udc49 Buy It Back And How To Avoid Skincare Chemicals with Jodi Scott, CEO of Green Goo | Law Smith \u202a@LawSmithWorks\u202c and Eric Readinger, she brings firsthand experience from the messy middle of building, selling, losing, reclaiming, and rebuilding a brand, with insights that resonate far beyond the natural products aisle, ROI Podcast, Jodi Scott, Green Goo, plant-based first aid, natural first aid, clean skincare, clean beauty, CPG entrepreneurship, consumer packaged goods, founder interview, business podcast, brand building, product development, retail distribution, ecommerce strategy, sustainable business growth, buy back a company, selling a company, portfolio company, acquisition story, leadership lessons, customer proof points, differentiation strategy, marketing strategy, deodorant ingredients, adaptogens in skincare, sexual wellness products, Southern Butter, and direct to consumer brand. Episode sponsored... \ud83d\udca6 by ZUPYAK - The first search optimized AI writer. https:\/\/www.Zupyak.com \u2192 promo code \u2192 SWEAT \ud83d\udca6 Flodesk email marketing - you get 50% off by hitting this link https:\/\/flodesk.com\/c\/AL83FF \ud83d\udca6 Incogni remove you personal data from public websites 50% off https:\/\/get.incogni.io\/SH3ve \ud83d\udca6 by SQUARESPACE website builder \u2192 https:\/\/squarespacecircleus.pxf.io\/sw... \ud83d\udca6 by CALL RAIL call tracking \u2192 https:\/\/bit.ly\/sweatequitycallrail \ud83d\udca6 by LINKEDIN PREMIUM - 2 months free! \u2192 https:\/\/bit.ly\/sweatequity-linkedin-p... \ud83d\udca6 by OTTER.ai \u2192 https:\/\/otter.ai\/referrals\/AVPIT85N Hosts\u2019 Eric Readinger & Law Smith \ud83d\udd17s https:\/\/www.LawSmithWorks.com https:\/\/www.Tocoba.ga 06:20 \u2014 How does a pre-med and health psychology background translate into product development decisions? 09:40 \u2014 How do you start a CPG product company without massive infrastructure or funding? 21:30 \u2014 How can a product be \u201canti-capitalistic\u201d in usage (the more you use it, the less you need it) while still building a strong business? 24:10 \u2014 How do you justify buying back a company? 25:10 \u2014 How do you shift from high-velocity distribution growth to a long-game, sustainable P&L strategy? 26:40 \u2014 How do you expand into adjacent categories (sexual wellness) without losing the core brand? ","author_name":"ROI Podcast\u2122 \u2014 the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger","author_url":"https:\/\/www.roishow.com","html":"