{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Messaging Shift That Helped Leah Bryant Book Podcast Clients Consistently","description":"[THE DISTINCTIVE EDGE CLIENT CASE STUDY] In this episode, Meg sits down with Leah Bryant, Podcast Growth Strategist and Coach, to talk about how clarifying her messaging\u2014and fully owning her distinctive edge\u2014helped her book multiple podcast audits and full podcast launches in a matter of weeks. Leah shares the honest reality of being five years into business, having already experienced success, and still realizing something was missing. After transitioning from an agency model to a solo business, Leah knew she was good at what she did\u2014but wasn\u2019t clearly articulating why she was different in a saturated market. Inside this conversation, Leah breaks down how leaning into her background as a former fraud investigator (yes, really) changed everything\u2014from her confidence to her conversions. If you\u2019ve ever thought, \u201cI know I\u2019m good at what I do, but my message isn\u2019t landing,\u201d this episode is for you. In this episode, we cover:   Why Leah almost didn\u2019t invest\u2014and what helped her make a grounded, confident yes    How podcast SEO can turn a show into an actual revenue-generating asset    The mistake most podcasters make when trying to grow (and why tips alone don\u2019t convert anymore)    How Leah transitioned from an agency voice to owning her voice as the brand    Why owning your background and pattern-recognition skills builds instant trust    What shifted when Leah stopped \u201csounding like everyone else\u201d and showed more personality    How clarity in messaging led to booked audits, paid launches, and inbound clients    Why confidence\u2014not just strategy\u2014is the real multiplier in sales    Quotes you\u2019ll hear echoed:   \u201cI knew I was good at what I did\u2014I just wasn\u2019t owning it.\u201d    \u201cI was burned before, and I didn\u2019t want another program collecting dust.\u201d    \u201cOnce I started being myself, everything shifted.\u201d     Connect with Leah Bryant   Website: https:\/\/leahbryantco.com\/&amp;nbsp;   Leah\u2019s Podcast: https:\/\/leahbryantco.com\/podcasting-problem-solver\/   Leah\u2019s Instagram: https:\/\/www.instagram.com\/leahbryant_co\/&amp;nbsp;   Want to apply for The Distinctive Edge? DM Meg on Instagram @MeganYelaney or apply at https:\/\/meganyelaney.com\/tde &amp;nbsp; &amp;nbsp; ","author_name":"Business Not As Usual with Megan Yelaney","author_url":"https:\/\/meganyelaney.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39919725\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39919725"}