{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The secret to faster training and coaching result","description":" In this episode, Fred is joined by John Richardson, Co-Founder and Director of Coaching at My Sales Coach, to explore a key question: how do you get faster, more meaningful results from training and coaching?   Their answer is simple but powerful: start with the right assessment.   They unpack why great coaches are always assessing (without judging), how the right diagnostics can shorten the path to meaningful improvement, and why revenue alone isn\u2019t a useful starting point for development. John explains how My Sales Coach uses assessments to build coaching plans with focus, structure, and evidence of progress and why the Objective Management Group (OMG) assessment stands out for sales performance.   The episode finishes with practical guidance on how to position assessments in a way that builds trust, reduces anxiety, and helps salespeople see the value: better outcomes, faster - without overwhelm.   What You\u2019ll Learn Why assessment is the shortcut to meaningful development (without \u201cwasting time\u201d) The difference between coaching with structure and coaching by guesswork Why \u201cmore revenue\u201d isn\u2019t a straight line from \u201cbetter selling\u201d How to use assessments to create coaching focus without overwhelming the rep Why OMG is not a personality test or a skills matrix and why that matters The two \u201cbelow the surface\u201d indicators that often unlock the biggest progress: Need for Approval Supportive Buy Cycle How \u201cWill to Sell\u201d works (Desire, Commitment, Motivation) and why it can be uncomfortable - but useful How to position assessment so it feels like support, not judgement Why top performers still benefit from diagnostics (elite sport analogy)   If you\u2019re responsible for sales performance and want training\/coaching to land faster and stick longer- this episode is a must-listen.   And if you\u2019re curious about using assessment to create more focused, personalised development, connect with John directly:-    Connect with John \u00b7         LinkedIn: John Richardson:   https:\/\/www.linkedin.com\/in\/johnrichardson11\/ \u00b7         Website: https:\/\/www.mysalescoach.com\/ \u00b7         Email: john@mysalescoach.com   Follow Fred: https:\/\/linktr.ee\/fredcopestake   Watch this episode on YouTube:  https:\/\/youtu.be\/AvQrgeEAEwI     Watch Fred\u2019s FREE YouTube Course: Sales Mastery for Engineers: https:\/\/bit.ly\/Sales-Mastery-For-Engineers   Useful resources Take the Collaborative Selling Scorecard \u2013 free Check how well your sales approach fits today\u2019s buying environment https:\/\/collaborativeselling.scoreapp.com\/ ","author_name":"Sales Today","author_url":"http:\/\/throughpartnering.libsyn.com\/website","html":"