{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Human Element Behind Every Building Product Decision","description":"Most building-product strategies fail because they ignore the human element inside construction systems. This episode is about seeing what actually moves projects, before you try to change them. \ud83d\udcc5 ADVANCING PREFAB - DALLAS, FEB 2-4, 2026 Use code: BUILDPERSPECTIVES10 for 10% off! Register: www.Advancing-Prefabrication.com Key Topics Covered: \u2022 How construction projects quietly shape material decisions long before a spec is written \u2022 Why sales language, technical fluency, and innovation strategy must converge&amp;nbsp; \u2022 The hidden learning curve behind product adoption and market intelligence&amp;nbsp; \u2022 How ecosystem thinking reveals overlooked commercial opportunities&amp;nbsp; And what it takes to observe real problems before trying to \u201cinnovate\u201d solutions. Take the Project Fluent&amp;nbsp; ","author_name":"Build Perspectives Podcast","author_url":"http:\/\/buildperspectives.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39910195\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197968660"}