{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Design Secret of Axopar: Jan-Erik Viitala &amp; the Adventure Revolution","description":"Find Yachts for Sale on&amp;nbsp;YachtWay.com What does it take to create a brand that doesn't just sell boats, but defines an entire category? Most see Axopar as the ultimate &quot;adventure machine,&quot; but few understand the relentless obsession with design and the Finnish grit required to disrupt the status quo. In this episode of the YachtWay Podcast, we sit down with Jan-Erik Viitala, the visionary founder of Axopar. Jan-Erik pulls back the curtain on the &quot;design secret&quot; behind the brand - from sketching the new 38 to why they choose to launch their boats in the freezing Finnish ice. We dive into the &quot;Axoparian&quot; lifestyle, the influence of customer feedback on the latest models, and the future of exploration on the water. Whether you\u2019re an adventure seeker or a design enthusiast, this is your masterclass in the mindset of the man who turned boating into a global movement. ","author_name":"YachtWay Podcast","author_url":"https:\/\/sites.libsyn.com\/601380","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39893900\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197915365"}