{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 30 What Do Women Want? Marketing Experiences That Actually Convert (with The Batch App)","description":"What makes women say yes to one experience and scroll past another? In this episode of Get Up And Scale, we\u2019re joined by Madison and Shauna from The Batch App, a leading marketplace for bachelorette parties and group experiences, to unpack how women discover, evaluate, and book experiences\u2014and what operators can do to stand out. From the rise of at-home hibachi and drag brunches to the importance of video, social proof, and emotional language, this conversation is packed with real examples and conversion-driving insights. We explore why women plan trips around \u201chero experiences,\u201d how small wording changes can dramatically impact bookings, and why personality-driven, interactive entertainment is dominating the group travel space. If you market to women, sell group experiences, or want to improve your conversion rates, this episode delivers practical, immediately applicable takeaways. Topics include: Experience design for female buyers Content and imagery that actually convert Social proof and pricing psychology Emerging trends in group travel and entertainment How platforms like Batch \u201cBatch-ify\u201d listings to increase bookings Learn what women want\u2014and how to build experiences they can\u2019t stop talking about. \ud83d\udc49 Learn more about Batch at letsbatch.com ","author_name":"Get Up and Scale Podcast","author_url":"https:\/\/sites.libsyn.com\/514798","html":"