{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why CULTURE Is the Ultimate Performance Advantage | Ep. 463","description":"We are just weeks away from opening my new IMPACT-X Performance facility in San Diego, CA. And one of the most important things from the start is creating an amazing culture. We did it at Fitness Quest 10. And we\u2019ll do it again. In today\u2019s episode of the IMPACT SHOW podcast, I\u2019m going ALL-IN on why culture is the ultimate performance advantage\u2014and why it will always outperform strategy, systems, or talent alone. This isn\u2019t theory or buzzwords. This is real-time leadership straight from the trenches as we prepare to open IXP-San Diego from the ground up (literally!). I\u2019m sharing exactly what it takes to build a world-class culture from Day One, the mistakes that leaders sometimes make that can quietly destroy an organization, and the non-negotiable standards that high-performing teams must live by every single day to build, grow, and sustain an iconic culture. If you\u2019re a leader, coach, gym owner, or business owner who wants stronger teams, deeper loyalty, and an even more long-lasting impact\u2014this episode is for YOU. Here are just a few things you\u2019ll learn in Episode 463: Why culture always beats strategy (and determines whether plans live or die). The biggest leadership mistakes that can silently destroy culture. Why you don\u2019t get the culture you want\u2014you get the culture you lead and tolerate Real examples from world-class brands like Ritz-Carlton, Nordstrom, Chick-fil-A, Disney, Amazon, and more\u2026 How to define and live out a clear brand promise. The IMPACT-X Performance Culture Standards, including these 5 credos: o Be the Light \u2013 bringing energy, belief, and encouragement into every interaction o People First, Always \u2013 seeing the person before the protocol o Own the Experience \u2013 if it happens in our building, it\u2019s our responsibility o Energy Is a Skill \u2013 we don\u2019t wait for it, we choose it o Excellence Is the Baseline \u2013 good is never good enough                                                      o Leave a Legacy \u2013 every interaction is a chance to change a life 3-critical culture rules every leader must enforce: Why one wrong hire with the wrong energy can undo years of great work\u2026and how to prevent it through our proven hiring process. Why it is that two organizations that have the same strategy, the same talent, and even the same resources\u2014one can thrive and excel\u2026while the other slowly falls apart and dies. How culture compounds\u2014for better or worse. Get it RIGHT from the start! Remember my friends, culture is not a mission statement hanging on a wall or a list of values buried on a website. It\u2019s not what you say when things are easy or when business is booming. Culture is revealed under pressure. It shows up in how your team treats each other when no one is watching, how they respond when things go wrong, and how your clients and members feel the moment they walk through the door\u2014and the moment they leave. Culture doesn\u2019t improve just because time passes or systems change. It improves when leadership improves. You don\u2019t get the culture you hope for or wish for\u2014you get the culture you lead, model, and tolerate every single day. So here\u2019s the challenge. Don\u2019t wait until energy drops, turnover rises, or cracks start to show before you address culture. Start now. Take a hard look at the standards you\u2019re enforcing, the behaviors you\u2019re allowing, and the energy you\u2019re bringing into every room you walk into. Have the conversations you\u2019ve been avoiding. Reinforce the standards that matter most. And remember\u2014culture starts with you.  If this episode spoke to you, share it with your team, talk about it in your next meeting, and commit to building a culture that\u2019s intentional, aligned, and world-class. Because when you lead culture the right way, everything else\u2014performance, loyalty, and impact\u2014follows.  Please do me a favor and do 1 (or all 3) of the following things: 1. Please forward this episode to a friend, colleague, or family member whom it might benefit. 2. If you have a newsletter or put out emails to your Community, please consider putting a link to this episode if it would serve them also. 3. Please screenshot this episode, share it to your IG stories or on your Facebook, and tag me: IG: @ToddDurkin FB: @ToddDurkinIXP @ImpactXSanDiego #WorldClassCulture #CultureIsKing To RECEIVE the latest updates, announcements, specials, and all the happenings around IMPACT-X Performance, you can opt-in at www.impactXsandiego.com.     JOBS AVAILABLE Now at IMPACT-X Performance (SAN DIEGO)!! (If you apply for any of the positions, please share in the Subject Line what role you are applying to): Personal Trainer\/Coach Positions. While we are not opening until February 2026, we are currently accepting applications as we prepare to Build a World-Class Team of Trainers starting in January 2026. If you are trainer\/S&C coach who is looking for a great opportunity to change lives in San Diego, CA, now is your opportunity to be part of our team. I will be personally leading this group of coaches who will serve in both personal training AND large-group training roles. More Details \/ Apply Now Here! Stretch Therapists. We will have our signature hands-on \u201cIMPACT Stretch Flow\u201d sessions complimenting our training & recovery services. If you are already certified in FST or other stretch therapy (or you\u2019re a coach who wants to learn hands-on manual stretching of our clients\/members), APPLY TODAY Massage Therapists. Massage therapy has been part of my fitness offerings since Day 1 over 25-years ago. And it\u2019s only MORE important now. We WILL have incredible Massage Therapy available at IXP-San Diego and we are exciting to share the power of touch. APPLY TODAY Directors of First Impressions. We love our \u201cDirectors of First Impressions\u201d as they play a crucial role in setting the culture and offering extreme positivity, encouragement, and support to our clients\/members. If you feel you could be a great addition to our San Diego location, please apply. APPLY TODAY Visit this page to get all the information or to APPLY today\u2026 HERE! ","author_name":"Todd Durkin IMPACT Show","author_url":"https:\/\/todddurkin.com","html":"