{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"347 A Step-by-Step Promotion Plan for Selling Monthly Meat Shares","description":"What if I told you I recently ran a 7-day CSA Chicken + Pork Share promotion on my farm, using only email, a private Facebook group, and a simple promotion framework? It went REALLY well, exceeding my sales predictions. If you\u2019ve ever thought about launching a monthly meat share \u2014 or already have one and want to sell it more consistently \u2014 this episode is your behind-the-scenes look at how I design, organize, and execute a high-performing farm promotion from scratch. I walk you through: How I structured the product How I worked with my partner farm How I decided pricing, timing, and cart-open strategy The promo email sequence I used, and how I came up with content topics The role of FAQs, social proof, urgency, and bonuses How I organized everything into a master Google Doc so I could use it next year And how I used ChatGPT to speed up writing This is a nuts-and-bolts, copy-the-framework episode. Listen here. Resources  Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Episode 13: How to Create an Irresistible Bonus Offer - Want to get more ideas for bonuses to use in a promotion for CSA shares? Listen here. Want the actual promo materials I wrote for this promo? Inside Farm Marketing School, I\u2019ve now uploaded the entire Chicken + Pork Share Promotion Google Doc, including: \u2705 The exact emails I used \u2705 The social media posts I used \u2705 The daily timeline so you can see the positioning \u2705 Links to the Canva images So if you\u2019d rather not start from scratch\u2026 you can literally copy my doc's elements and adapt it for your farm. Join Farm Marketing School to gain access to this resource -- along with 15+ other marketing projects to help you build your farm marketing machine! Thank You to Our Podcast Sponsors: Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Citizen Salmon Alaska Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood \u2014 all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon\u2019s website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission \u2014 without handling inventory, packing, or delivery. It\u2019s an aligned, ethical way to expand your product suite and serve your customers well. If you\u2019re curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com. Farm Marketing School: Want a plug-and-play marketing system for your farm? Join Farm Marketing School\u2014my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you\u2019ll get: \u2705 Step-by-step marketing projects (emails, website design, lead magnets, promotions & more) \u2705 Templates & swipe files to save you hours of work \u2705 Live coaching calls every month for strategy & support Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner. ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"