{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Inside Editora: Julie Drazen\u2019s No-Fluff Approach to Real Estate Video","description":"The Listing Bits Podcast is now available on your favorite podcast player! Overview Greg Robertson sits down with Julie Drazen, founder of Editora, to talk about her background in film and commercial editing and how that experience led to building a fast, opinionated video-editing platform for real estate agents. Julie explains how Editora uses AI as a behind-the-scenes tool (not a replacement for craft), why simplicity and taste matter in listing videos, and how the product is designed to save agents time while keeping branding consistent across brokerages.&amp;nbsp; Key Takeaways   Julie\u2019s career in commercial editing and documentary filmmaking shaped Editora\u2019s focus on storytelling, pacing, and taste.   Editora automates listing videos from professional photos, handling shot selection, order, scripts, and voiceover with AI assistance.   The platform prioritizes simplicity: fewer choices, consistent branding, and no flashy transitions or gimmicks.   Agents can create videos quickly on desktop or mobile, including status updates like \u201cjust listed,\u201d \u201cunder contract,\u201d and \u201csold.\u201d   Pricing tiers launch February 1, with a free first listing video and scalable options for solo agents, teams, and brokerages.   Links     Editora &amp;nbsp;  AppStore Link&amp;nbsp; &amp;nbsp; Julie's LinkedIn     Contact Julie: julie@editora.ai Sponsors Aligned Showings \u2014 MLS-owned showing software built to simplify scheduling, improve communication, and keep MLS data where it belongs. Giant Steps Job Board \u2013 Built for organized real estate and PropTech, not generic tech bros and recruiters who don\u2019t know what an MLS is. Production and editing services by: Sunbound Studios ","author_name":"Listing Bits","author_url":"http:\/\/listingbits.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39868520\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/e75127\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39868520"}