{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"366 - Your Emails Are Going to Promotions - Now What?","description":"Episode #366 - Your Emails Are Going to Promotions - Now What? There\u2019s a whole corner of the internet selling ecommerce founders the idea that one tiny tweak will magically make Gmail favor their emails. And the truth is: chasing that promise usually makes things worse. In this episode, I\u2019m sharing my hot take on Gmail tabs (Primary vs Promotions): why Promotions isn\u2019t a penalty box, why \u201cget into Primary\u201d became such a thing, and what actually moves the needle if you want your emails to get opened, clicked, trusted, and drive revenue \u2014 even if they live in Promotions. In this episode, you\u2019ll learn: What Gmail \u201cPrimary\u201d vs \u201cPromotions\u201d really means (in plain English) Why Promotions is often a filing system, not a punishment The real reason \u201cPrimary inbox hacks\u201d became a trend \u2014 and why they\u2019re usually a distraction Why engagement and recognition matter more than tab placement The 4 things to optimize for instead: \u201cI recognize you.\u201d \u201cYou\u2019re worth opening.\u201d \u201cThis is easy to read and act on.\u201d \u201cYou feel human.\u201d When it does make sense to try for the main inbox (and when it backfires) Dive deeper with the accompanying blog post: https:\/\/joyjoya.com\/blogs\/podcast\/gmail-primary-inbox-promotions-tab-where-should-you-land Work with Joy Joya: https:\/\/joyjoya.com ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"