{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"289. The Fact-Based Selling Formula Retailers Trust Most","description":"289. Retailers don\u2019t choose brands with the best charts\u2014they choose brands with the clearest story. In Day 17 of 30 Days to Profitable CPG Growth, I break down fact-based selling: how to combine POS data, real shopper insight, and clear recommendations into a story retailers act on. You\u2019ll learn why push-button reports fail, how to stand out in line reviews, and how emerging brands earn influence, space, and growth without buying it through trade spend. Fact-based selling, a crucial skill for competing with big brands, involves using data, shopper insights, and clear recommendations to tell a compelling story. This approach goes beyond traditional category management by providing retailers with actionable insights and solutions, rather than just data points. By combining POS data with shopper insights and community feedback, brands can create personalized, impactful stories that resonate with retailers and drive growth. For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes: \ud83c\udf99\ufe0f 45 The Importance Of A Solid Business Strategy Today, TJ McIntyre with BOBO\u2019S \ud83c\udf99\ufe0f 59 Fact-Based Selling Stories Transform Your Sales Strategy, Steve Hughes with Sunrise Strategic Partners and Boulder Brands \ud83c\udf99\ufe0f 88 Category Leaders Open Doors &amp;amp; Grow Profitable Sales Effectively, Russ Forester with Hain Celestial Day 17 of the Free 30 Days to Profitable CPG Growth Tip of the day: Fact-based selling is advanced story telling - what I call true category management. Fact-based story telling includes actionable recommendations with measurable results to give you the edge you deserve. You can get the episodes free guide and todays show notes at: RetailSolved.com\/session289 ","author_name":"Bulletproof Your CPG Brand","author_url":"https:\/\/retailsolved.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39858230\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/198202965"}