{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#552: How Stories Are Alive And Energize Your Brand, With Christopher Vogler","description":"Chris Vogler, legendary story consultant and author of The Writer\u2019s Journey, joins Park Howell to reveal how the Hero\u2019s Journey is more than a Hollywood formula\u2014it\u2019s a living, breathing blueprint for personal and brand transformation. You\u2019ll discover why wish fulfillment is at the heart of every great brand story, how to turn obstacles (\u201cthreshold guardians\u201d) into opportunities, and why stories have the power to heal, orient, and energize us in a chaotic world. Chris shares behind-the-scenes stories from Disney, explains the science of story energy, and offers practical advice for marketers, leaders, and anyone looking to create deeper connections with their audience. Whether you\u2019re building a business, leading a team, or searching for your own path, this episode will help you unlock the universal patterns that move people\u2014and move the world. Related Episodes: \u2022&amp;nbsp;How to Use The Hero\u2019s Journey in Business and In Life, With John Bucher \u2022&amp;nbsp;Robert McKee: The Science of Story \u2022&amp;nbsp;Park Howell: The ABT Framework for Business ","author_name":"Business of Story","author_url":"http:\/\/businessofstory.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39856860\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197819995"}