{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Why Generational Labels Fail \u2014 and What Segmentation Gets Right","description":"In this episode, Mary, Tom, and Sean are joined by special guest Ginny Ertl, a change management and leadership development expert, to explore why generational labels fall short as a way to understand how people actually behave at work. What starts as a discussion about Gen Z, Millennials, Gen X, and Boomers quickly moves past age-based assumptions and into a more useful lens: segmentation. Drawing on needs-based thinking, the group examines why motivations, behaviors, and values explain far more than birth year \u2014 whether you\u2019re trying to understand employees, leaders, or customers. ","author_name":"The Accidental Marketer Podcast","author_url":"https:\/\/www.theaccidentalmarketer.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39850140\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39850140"}