{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"What Changes When You Stop Doing Everything \u2014 Philip Solomon, MD, FRCS (Ep. 346)","description":"\ud83d\udcc5 Schedule Your Practice Growth Strategy Review \u2699\ufe0f Restart your practice in 7 days \u2b07\ufe0f\u2b07\ufe0f\u2b07\ufe0f Philip Solomon, MD, FCRS, shares insights from his experience on what changes when you stop doing everything as a cosmetic surgeon. Indeed, welcome to "Beauty and the Biz," where we'll discuss the business and marketing side of plastic surgery. As always, I'm your host, Catherine Maley, author of "Your Aesthetic Practice \u2013 What Your Patients Are Saying." and consultant to plastic surgeons, helping them get more patients and more profits. What Changes When You Stop Doing Everything Today, the "Beauty and the Biz" podcast features Dr. Philip Solomon. Specifically, he is a facial plastic surgeon in Toronto with more than 25 years in practice. Additionally, he is the founder of the Solomon Nasal & Facial Plastic Surgery Center. Over time, Dr. Solomon has worked in academic medicine. Likewise, he has held hospital leadership roles. Further, he has owned and operated a private practice. Eventually, he made a deliberate shift to a fully aesthetic-focused model. As a result, that long-view perspective makes this episode of "Beauty and the Biz" especially valuable. In this episode, we talk candidly about the business realities surgeons face as their practices mature. More importantly, we focus on what happens when growth increases complexity instead of leverage. During the conversation, we cover several critical topics. First, we explore why doing \u201ca little of everything\u201d eventually becomes a liability. Next, we discuss the decision to narrow focus and what that change unlocked. Additionally, Dr. Solomon shares his experience with owning a surgical facility versus relying on a hospital. At the same time, he explains staffing challenges few surgeons are prepared for. Finally, we examine why being busy can actually increase operational risk. Throughout the episode, Dr. Solomon is refreshingly honest about what he would do differently. In particular, he reflects on staying too broad for too long. Ultimately, he explains why focus becomes a strategic advantage rather than a limitation. Overall, this episode of the "Beauty and the Biz" podcast is a thoughtful conversation for surgeons who feel pulled in too many directions. Especially, it is relevant for those questioning how to simplify their practice. Importantly, momentum does not have to be lost. Ultimately, maturity in practice isn\u2019t about adding more. Instead, it\u2019s about knowing what to let go. P.S. January is the best time to get an objective second set of eyes on how your practice is really operating.Especially then, this matters before habits harden and the year fills up. If you want clarity on where structure, conversion, or accountability could improve results, you can request a Practice Growth Strategy Review here: Enjoy! Catherine Maley, MBA Practice Growth Resources: Convert Consults with The Converting Academy Retain Patients with KiSS Loyalty Club Cosmetic Practice Vault Library Schedule Your Practice Growth Strategy Review   \u2b07\ufe0f FREE BOOK: \ud83d\udcd5 Get my 5-Star Rated Book, "Your Aesthetic Practice \u2014 What Your Patients Are Saying," FREE! Just pay S\/H \u2705 STAY UPDATED: \ud83c\udf10 Catherine's Website \ud83d\udcdd Catherine's Blog \ud83c\udfa4 "Beauty and the Biz" Podcast \ud83d\udcfa "Beauty and the Biz" Videocast \ud83d\udd0a "Beauty and the Biz" on Apple Podcasts \ud83e\udd1d LET'S CONNECT: \u27a1\ufe0f Instagram \u27a1\ufe0f Facebook \u27a1\ufe0f Twitter \u27a1\ufe0f LinkedIn Schedule Your Practice Growth Strategy Review Review Beauty and the Biz on Apple Podcasts and get my 5-star rated book. FREE! Catherine Maley, MBA: Everybody that\u2019s going to wrap it up for us today on Beauty and the Biz. If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA. If you\u2019ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don\u2019t miss any episodes. And of course, please share this with your staff and colleagues. And we will talk to you again soon. Take care. "The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there. So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It\u2019s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I\u2019ve gleaned over the years into one playbook of the most successful practices and what they do to win. Go to www.CosmeticPracticeVault.com and let\u2019s grow your cosmetic revenue."   Visit Dr. Solomon's website Watch Dr. Solomon's "The UnPhiltered Podcast" #cosmeticsurgeonpodcast #plasticsurgeonpodcast #aestheticpracticemarketing #cosmeticpracticestafftraining #cosmeticsurgeonbusinesscoaching #plasticsurgeonbusinesscoaching #strategiesforsurgeons #morepatientsmoreprofits #aestheticsurgeonbusinesscoaching #medspabusinesscoaching #medspamarketinghelp #cosmeticsurgeonmarketinghelp #howtogetmorepatients #plasticsurgeonmarketinghelp #aestheticpracticemarketinghelp #beautyandthebiz #podcastforplasticsurgeons #podcastforcosmeticsurgeons #plasticsurgeonideas #plasticsurgeonagency #plasticsurgeonconsultant #plasticsurgeonstrategies #plasticsurgeonservices #plasticsurgeontrends #plasticsurgerymarketing #marketingplasticsurgeons #marketingplasticsurgery #cosmeticsurgeondigitalmarketing #cosmeticsurgeonmarketing #howtopromotecosmeticsurgery #socialmediamarketingforplasticsurgeons #socialmediamarketingforcosmeticsurgeons #plasticsurgeonsocialmediaideas #howtofindcosmeticpatients #howtofindcosmeticpatients #howtoattractcosmeticpatients #howtoconvertcosmeticpatients #howtoretaincosmeticpatients #cosmeticpatientadvertisingideas #cosmeticpatientstrategies #cosmeticpatientconsultant #cosmeticpatientservices #cosmeticsurgeonads #digitalmarketingforplasticsurgeons #consultanttoplasticsurgeons #consultanttocosmeticsurgeons #seoforplasticsurgeonsusingai #onlinereputationmanagementforplasticsurgeons #leadgenerationforplasticsurgeons #cosmeticpatientreferralmarketing #brandingforplasticsurgeons  ","author_name":"Beauty and the Biz","author_url":"https:\/\/www.catherinemaley.com\/podcast\/","html":"