{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Your Best Process (Klassic Kern)","description":"Identifying your Best Process\u2014the most effective and predictable method for converting leads into customers. The 5-Point Scoring System To find your best sales process, list every method you have used to sell products and rate them from 1 to 5 based on these criteria: Net Profit: How much actual profit remains after paying affiliates, refunds, and expenses? Ease of Entry: How easy is it to get a prospect to say "yes" to starting the process? Goodwill: Does the process provide value and make people like you more, even if they don\u2019t buy? Sustainability: Can the process be automated, replicated, or performed consistently without burning out? Energizing: Does the process give you energy to perform, or does it drain you? Key Principles The One Big Thing: Success comes from finding one big process and leveraging it, rather than doing a million different things. Goodwill Equals Revenue: Your total revenue is in direct proportion to the amount of goodwill you have created with your prospects. Value in Advance: Helping people before they pay you increases the likelihood of them doing business with you long-term. The Four Pillars of Strategy This episode completes the foundational series for business growth: Best Payday: The most profitable and energizing thing you sell. Best Buyer: The ideal person most likely to buy that product. Best Bait: The content used to attract the Best Buyer. Best Process: The method used to convert those leads into sales. ","author_name":"Your Next Million","author_url":"http:\/\/frankkernpodcast.com","html":"