{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 176. Book Review: Made to Stick - Why Some Ideas Survive and Others Die","description":"I am kicking off the 2026 podcast with a new series where I\u2019m exploring what it really takes to communicate well in 2026.  Attention, Algorithms & Formats is a three-episode series and your guide to crafting messages that cut through the noise, land with clarity, and actually get seen. These three episodes will shape your thinking in the first quarter of the year ahead. Why? Because 2025 was a year defined by AI-shaped attention, personalised content ecosystems, fragile trust, and audiences who decide in seconds whether something is worth their time.  And I strongly believe that communication isn\u2019t just a skill, it\u2019s a competitive advantage. The ability to craft messages that cut through noise, land with clarity, and actually stick is becoming essential for leaders, teams, brands, and creators alike. And while the tools and channels around us have evolved at lightning speed, the foundation of powerful communication hasn\u2019t changed. Storytelling is a craft as old as time, at the core of how humans have always connected, and great communication and skilled messaging sit at the heart of what I do today. I\u2019m starting the series with a book review: Made to Stick by Chip and Dan Heath. It\u2019s one of the most practical, timeless books on communication I\u2019ve ever read, and its insights have only become more relevant as the world around us grows noisier and more algorithmically filtered. In this book review, I\u2019m breaking it down the way I always do: Why I loved this book What makes it so interesting Five key takeaways you can use today So, let\u2019s dive in. ","author_name":"Communication Strategy That Works podcast","author_url":"http:\/\/communicationstrategythatworks.libsyn.com\/website","html":"