{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"850: Persuasion Is a Procurement Power Skill \u2013 When It\u2019s Done Right W\/ Martin John","description":"\u201cPersuasion is about your intent. If your intent is solely to win at the other person\u2019s expense, that\u2019s manipulation. If you want the other party to also benefit from the conversation, then that\u2019s collaborative, and that\u2019s ethical persuasion.\u201d - Martin John Procurement leaders know that success often depends on more than just negotiating skills or cost models; it demands the ability to influence people at every level.  But what does it take to move from presenting facts to truly persuading suppliers, stakeholders, and executives to take action? This is a question that\u2019s more urgent than ever in today\u2019s complex business environment. In this episode of Art of Procurement, Philip Ideson speaks with Martin John, a seasoned procurement pro and licensed ethical persuasion trainer. Martin shares tools and science-backed frameworks that chief procurement officers and their teams can use right away. He pulls back the curtain on Cialdini\u2019s principles, real-world negotiation stories, and how to avoid crossing the line into manipulation. In this episode, Martin discusses how to: Recognize the thin line between ethical persuasion and manipulation Build trust and rapport faster using evidence, not guesswork Move beyond data to engage the emotions and subconscious drivers of decision-makers Translate behavioral science into everyday procurement Links: Martin John on LinkedIn Subscribe to This Week in Procurement Subscribe to Art of Procurement on YouTube   ","author_name":"Art of Procurement","author_url":"http:\/\/artofprocurement.com","html":"