{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"CSTG 247: \u201cNo Leads\u201d Is Not Your Problem, $20M Roofing Growth with Jordan White","description":"What would it change in a trades business if the sales team stopped waiting on leads and started owning the pipeline? In this episode, Jordan White tells Chad Peterman how he moved to Nashville with a beat-up truck, slept on a kid\u2019s couch, and built a high-end roofing company that grew from $2M to just over $20M in four years, almost entirely off door-to-door hustle. Jordan breaks down how he and his partner built a visionary\/integrator partnership, fed the business first instead of chasing early distributions, and created a culture where clean-cut, young hustlers can make multiple six figures by knocking on doors in affluent neighborhoods. The conversation connects directly to HVAC, plumbing, electrical, and other home service leaders who are tired of blaming \u201cthe market\u201d or \u201cthis generation\u201d and are ready to build a scoreboard-driven, people-first sales culture instead. If you lead a trades business and want a place to work on your leadership, culture, and growth strategy with other owners who get it, get plugged into The Arena, the private community built for home service leaders who refuse to coast. Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Additional Resources:  Connect with Jordan White on LinkedIn Learn more about  SeekOne Roofing Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network Key Takeaways:  From top sales rep to founder \u2013 how Jordan left a \u201csafe\u201d high-commission role to launch a roofing company in a brand-new market. Visionary and integrator for trades growth \u2013 how he and his partner split roles so the business isn\u2019t dependent on one person. Reinvesting profits to scale revenue \u2013 why they let the business eat first and delayed big distributions past $10M and $20M. Building a door-to-door sales machine \u2013 the recruiting, training, and culture that turns hungry talent into \u201cshark\u201d closers. Scorecards, KPIs, and accountability \u2013 how tracking numbers removes drama from coaching and drives higher sales performance. Marketing and builder partnerships for recurring revenue \u2013 how retail marketing and custom homebuilder relationships create predictable, long-term growth.  ","author_name":"Can't Stop the Growth","author_url":"https:\/\/www.petermanhvac.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39815125\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39815125"}