{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Who Cares About Your Opinion? Test It. \u2014 SEO Experiments w\/ Gus Pelogia","description":"SEO in 2025 isn\u2019t about having the loudest opinion \u2014 it\u2019s about proving impact. So what does SEO look like when experiments, product thinking, and enterprise constraints actually matter? In this episode of the Collaborator SEO Podcast, host Samy Ben Sadok sits down with Gus Pelogia \u2014 Senior SEO &amp;amp; AI Product Manager at Indeed \u2014 for a rare, honest conversation about SEO experimentation, causal impact, and what really ships inside large organizations. Gus shares how SEO A\/B testing fundamentally changed his career, why most \u201cgreat SEO ideas\u201d fail at scale, and how thinking like a product manager reshapes how SEO decisions get made. This episode cuts through SEO opinions and focuses on what matters: experiments, trade-offs, and clear communication with engineers, PMs, and legal teams. \ud83c\udf99\ufe0f What you\u2019ll learn in this episode: \u2022 Why SEO opinions don\u2019t scale \u2014 and experiments do \u2022 How SEO A\/B testing with causal impact actually works \u2022 When experiments make sense (and when they don\u2019t) \u2022 Why enterprise SEO is mostly decision-making, not keywords \u2022 How PMs decide what ships \u2014 and what gets killed \u2022 Communicating SEO impact beyond rankings \u2022 GEO, AI Overviews &amp;amp; what\u2019s worth caring about right now \u2022 Making the jump from SEO \u2192 Product Management \ud83c\udfa7 Listen \/ watch the full episode on: YouTube | Spotify | Apple Podcasts | Libsyn | If you\u2019re tired of SEO debates that go nowhere \u2014 and want to understand how real impact is proven at scale \u2014 this episode is for you. ","author_name":"Collaborator Podcast","author_url":"https:\/\/collaborator.pro\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39809830\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197715440"}