{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"212: The Recurring Revenue Model Used by 20,000+ Entrepreneurs with Stu McLaren","description":"If your revenue resets every month, growth is harder to predict, and harder to scale. That\u2019s why so many companies are moving toward a membership model. A lot of businesses assume recurring revenue doesn\u2019t apply to them. Today\u2019s guest has spent nearly two decades proving that assumption wrong. Stu McLaren has helped more than 20,000 entrepreneurs to launch, grow, and scale membership-based businesses across nearly every industry imaginable\u2014and in this conversation, he breaks down how to identify where recurring revenue already exists in your business and how to structure it into a membership that actually works. Stu also shares the single biggest factor that determines whether members stay or leave in the first 30 days. Don\u2019t miss it!   Key Takeaways (00:00) Intro (00:45) Why Predictable Revenue Lowers Founder Stress (02:40) Why \u201cPassive Income\u201d Is A Misleading Idea (03:16) How To Tell If A Membership Will Actually Work (06:26) You Only Need One Signal To Move Forward (07:31) Why Subscriptions And Memberships Are The Same (14:43) Turning One-Time Buyers Into Monthly Revenue (17:34) The Real Reason Members Quit In 3\u20136 Months (23:03) What Actually Matters In The First 30 Days (24:12) Why Retention Is A Customer Experience Problem (48:44) How To Lock In Retention By Highlighting Wins (59:03) The Mindset That Keeps Entrepreneurs Moving     Watch on YouTube: https:\/\/youtu.be\/J-qQWrV4AIg      Let\u2019s Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook ","author_name":"Beyond A Million","author_url":"https:\/\/beyondamillion.com\/","html":"