{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"537. KPIs for AEO with Duane Forrester","description":"\ud83d\udea8 ChatGPT updates twice as fast as Google. Are you tracking the right metrics? Former Bing Webmaster Tools architect Duane Forrester just revealed a critical finding: Out of 50 queries tracked for one client, ChatGPT cited them ZERO times. Not mentioned, not paraphrased, not included at all. The old SEO playbook won't cut it in the AI era. In this week's Marketing Speak episode, Duane reveals the 12 new KPIs you need to track for Answer Engine Optimization (AEO)\u2014metrics like chunk retrieval frequency, semantic density score, and vector index presence rate. Many businesses struggling with traditional SEO fundamentals are getting demolished in AI search. But there's a roadmap forward. Duane shares his custom-built tool suite (launching soon) and free frameworks to help you navigate this Wild West landscape. Listen now to discover:  \u2705 Why tracking millions of keywords is dead (and what to do instead)  \u2705 How to create your own vector index proxy  \u2705 The citation tracking framework that reveals your AI visibility  \u2705 Free 90-day learning path for implementing AI in your workflow This isn't optional anymore. ChatGPT is on track to hit 1 billion daily users in half the time it took Google.  The show notes, including the transcript and checklist to this episode, are at marketingspeak.com\/537. ","author_name":"Marketing Speak\u00ae","author_url":"http:\/\/www.marketingspeak.com","html":"