{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"137. Matt Crafton: Building for the Next 50 Years","description":"This conversation is about much more than wine. On this episode of On The Pass, we sit down with Matt Crafton, winemaker at the legendary Chateau Montelena, as the winery approaches a historic milestone\u201450 years since the Judgment of Paris reshaped the global perception of American wine. Rather than rehashing history, this conversation looks forward. Matt shares his unconventional path into winemaking, from leaving finance behind, starting at the bottom of the cellar, and embracing craft over comfort, to now stewarding one of the most iconic names in Napa Valley alongside CEO Bo Barrett. Together, we explore:   What it means to build something that outlives you   Leading with trust, clarity, and creative freedom   Replanting vineyards with a century-long mindset   Embracing innovation and technology without losing soul   Why wine is ultimately about people, connection, and shared moments   You don\u2019t need to be a wine expert to take something meaningful from this episode. This is a conversation about legacy, leadership, patience, and community\u2014told through the lens of a place that has helped shape American culture. If you care about building things with intention, thinking long-term, and creating work that endures, this episode is for you. \ud83c\udfa7 Listen on Apple Podcasts &amp;amp; Spotify \ud83d\udcfa Watch the full conversation on YouTube \ud83d\udd14 Subscribe for more conversations at the intersection of food, culture, and humanity &amp;nbsp; Learn more about Chateau Montelena Winery: https:\/\/bit.ly\/4jVs31m &amp;nbsp; &amp;nbsp; Follow Chateau Montelena on Instagram: https:\/\/bit.ly\/45hP3RZ &amp;nbsp; &amp;nbsp; Follow On The Pass on Instagram: http:\/\/bit.ly\/3Kvgm1n &amp;nbsp; &amp;nbsp; Subscribe to On The Pass on YouTube: https:\/\/bit.ly\/4hajZq8 &amp;nbsp; &amp;nbsp; Follow our Host, Gabriel Ornelas: http:\/\/bit.ly\/3YS964b &amp;nbsp; &amp;nbsp; Learn more about On The Pass: https:\/\/bit.ly\/44rEOsR &amp;nbsp; &amp;nbsp; Lets work together! Get in contact: https:\/\/www.onthepass.com ","author_name":"On The Pass","author_url":"https:\/\/www.onthepass.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39800940\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39800940"}