{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Spend Less, Move Slower. Why Burlap & Barrel\u2019s Blueprint Works.","description":"Burlap & Barrel didn\u2019t chase scale \u2013 and that\u2019s why it\u2019s winning. In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand. Show notes: 0:25: Ori Zohar, Co-Founder & Co-CEO, Burlap & Barrel \u2013 Ori joins Ray at the inaugural Winter FancyFaire* in San Diego, where the entrepreneur recounts his long friendship with Burlap & Barrel co-founder Ethan Frisch and their first business, a socially driven ice cream cart. He explains how Frisch's work in international development and frustrations with nonprofit impact, and his own disillusionment with venture capital, helped spur the creation of Burlap & Barrel. Ori talks about the founders\u2019 emphasis on a bootstrapped, values-driven approach and direct trade, trust-based farmer relationships. He highlights early validation from chefs, followed by a pivotal New York Times mention. Ori discusses the brand\u2019s focus on DTC e-commerce, thoughtful media relationships, and an educational approach that demystified spices as agricultural products. He also explains how the company has maintained profitability without outside investors, pays premium prices to its partner farmers, positions itself as a \u201cthird wave\u201d spice company and how it evaluates collaborations with other CPG brands. Brands in this episode: Burlap & Barrel, Rancho Gordo, Anjali\u2019s Cup ","author_name":"Taste Radio","author_url":"http:\/\/tasteradio.com","html":"