{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP46: The Magic You Want Is in the Work You're Avoiding","description":"Let\u2019s be honest\u2014you probably already know what you need to do to land your first self-storage deal. But if you\u2019re stuck, it\u2019s likely because you\u2019re avoiding it. In this episode, I\u2019m pulling back the curtain on our Storage Wins community\u2019s recent holiday reset call, where we uncovered the uncomfortable truth: the breakthrough you\u2019re waiting for is often hidden in the work you\u2019ve been avoiding. I share the powerful reflections, struggles, and wins from real community members\u2014people just like you\u2014who are pushing past fear, building momentum, and staying consistent even when it\u2019s hard. You\u2019ll hear real stories of mindset breakthroughs, alternative ways to connect with storage owners (if cold calling isn\u2019t your thing), and practical systems for staying focused and intentional. This episode is packed with gold\u2014and could be the mindset shift you need to finally start taking massive, imperfect action.  You\u2019ll Learn How To:  Break through fear, self-doubt, and procrastination with simple daily actions Build your schedule and priorities around revenue-generating activities Connect with storage owners using strategies that match your personality Create clarity through weekly planning and intentional goal setting Stay consistent by focusing only on steps one, two, and three  &amp;nbsp; What You\u2019ll Learn in This Episode:  [0:00] Why simplifying your storage journey into weekly focus steps is key [1:10] The power of community coaching and peer accountability [2:55] How our \u201choliday reset\u201d created clarity for 2026 goals [5:20] The top reasons people stay stuck\u2014even after buying their first facility [7:35] A breakdown of the daily reps you need to analyze deals and make offers [9:50] How one member conquered fear of cold calling by finding a better fit [12:15] Why the \u201cpath of least resistance\u201d isn\u2019t an excuse\u2014it\u2019s a starting point [14:39] Ditching the sales pitch and showing up for real conversations [17:04] The secret to staying consistent: sharpen the axe before swinging   Who This Episode Is For:  Storage beginners who feel stuck or overwhelmed Investors avoiding the uncomfortable (but necessary) work Action takers ready to build confidence and momentum Anyone who wants to finally get serious and buy their first facility in 2026   Why You Should Listen: The quote I\u2019ve been sharing with our community is simple, but powerful: \u201cThe magic you want is in the work you\u2019re avoiding.\u201d This episode is here to help you face it, move through it, and come out stronger on the other side. Don\u2019t let fear, friction, or a narrow lens keep you from the freedom you\u2019re chasing. Let\u2019s take that next step\u2014together.  Follow Alex Pardo here:  Alex Pardo Website:&amp;nbsp;https:\/\/alexpardo.com\/ Alex Pardo Facebook:&amp;nbsp;https:\/\/www.facebook.com\/alexpardo15 Alex Pardo Instagram:&amp;nbsp;https:\/\/www.instagram.com\/alexpardo25 Alex Pardo YouTube:&amp;nbsp;https:\/\/www.youtube.com\/@AlexPardo Storage Wins Website:&amp;nbsp;https:\/\/storagewins.com\/&amp;nbsp;   Have conversations with at least three to give storage owners, brokers, private lenders, and equity partners through the Storage Wins Facebook group. Join for free by visiting this link: https:\/\/www.facebook.com\/groups\/322064908446514\/ ","author_name":"Storage Wins","author_url":"https:\/\/storagewins.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39779485\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197622405"}