{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands)","description":"Episode #365 - What Percentage of Revenue Should Email Marketing Drive? (Benchmarks for Ecommerce Brands) If you\u2019ve ever wondered, \u201cIs my email program doing what it\u2019s supposed to be doing?\u201d \u2014 you\u2019re not alone. Because everyone throws around percentages like they\u2019re universal truth\u2026 \u201cEmail should drive 30%.\u201d \u201cNo, it should be 40%.\u201d \u201cWait, mine is 12%\u2026 is that bad?\u201d \ud83c\udfa7 In this episode, I\u2019m making this simple and actually useful: what a healthy email revenue percentage looks like, what has to be true behind the scenes to hit 30\u201340%, and why this number is less about email \u201cwinning\u201d\u2026 and more about your whole marketing system working together. We\u2019ll talk about Shopify\u2019s \u201cgreen light\u201d benchmark, why email gets credit so often (and why that\u2019s not a bad thing), and the calm way to interpret your number without spiraling \u2014 plus the simplest checklist to move it in the right direction. \ud83d\udca1 In this episode, you\u2019ll learn: \u2705 A realistic \u201chealthy range\u201d for email revenue % \u2014 and why it\u2019s not one-size-fits-all \u2705 Shopify\u2019s ~20% \u201cgreen light\u201d benchmark (and how to use it without shame) \u2705 What usually needs to be true to reach 30\u201340% (hint: it\u2019s not just better copy) \u2705 Why email should get a lot of the credit \u2014 and the difference between interest vs intent \u2705 The real question to ask: \u201cWhat\u2019s our path to the list?\u201d \u2705 How to interpret your number based on where you land (under ~10\u201315%, ~20\u201330%, ~30\u201340%) \u2705 The \u201cnot a competition\u201d speech: paid, organic, creators, and email as one ecosystem \u2705 A simple checklist to move the number: flows, list growth quality, consistency, segmentation, onsite conversion Dive deeper with the accompanying blog post:  https:\/\/joyjoya.com\/blogs\/podcast\/what-percentage-of-revenue-should-email-drive   Work with Joy Joya: https:\/\/joyjoya.com ","author_name":"Marketing With Laryssa","author_url":"http:\/\/joyjoya.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39772685\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/a65449\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197603140"}