{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"282. Why Brands Without Community Always Lose","description":"282. A great product on a shelf isn\u2019t enough anymore\u2014brands that win build communities, not just distribution. In Day 10 of 30 Days to Profitable CPG Growth, I explain why owning the customer relationship is the difference between churn and loyalty. You\u2019ll learn how engaged communities unlock deeper insights, stronger innovation, and more effective retail strategies\u2014and why brands without community are flying blind. This episode shows how connection fuels predictable, profitable growth. Building a loyal customer community is crucial for brand growth. Simply placing a product on a store shelf doesn\u2019t provide valuable customer insights, making it difficult to market effectively. By understanding customer behavior and needs outside of retail, brands can tailor their messaging, innovation, and retail strategy, leading to increased sales and customer loyalty. Action step: create one ritual: weekly Q&A, founder email, or insider drops. What ritual could you commit to weekly? For additional inspiration listen to the following Bulletproof Your CPG Brand podcast episodes: \ud83c\udf99\ufe0f Fixing Our Broken Food System By Embracing Nature, Chloe Sorvino with Forbes \ud83c\udf99\ufe0f The Impact of Regenerative Organic on Brand Sales Growth, Matthew Caspersz with Cha\u2019s Organics \ud83c\udf99\ufe0f 75 Disruptive Start-Up Revived A Dying Category Strategy, Joel Clark with Kodiak Cakes \ud83c\udf99\ufe0f223 How To Boost Shopper Engagement And Explode Sales Effectively, Oli Bridge with bonjoro Day 10 of the Free 30 Days to Profitable CPG Growth Tip of the day: Welcome shoppers into your community. Embrace them. Tell them how much you appreciate them. Invite them to co-create new products and become a part of your brand You can get the episodes free guide and todays show notes at: RetailSolved.com\/session282 ","author_name":"Bulletproof Your CPG Brand","author_url":"https:\/\/retailsolved.com","html":"