{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Messaging, Copy and AI, What It Takes to Stand Out in this Era","description":"Messaging, copy and AI in 2026. What is happening, what can we expect. In this episode where I was personally interviewed by my dear friend Erika Cramer (@thequeenofconfidence) we jam on it all. &amp;nbsp; We dive into:  Why your messaging is your ultimate competitive advantage (and why copy comes after messaging) The \u201cWhy This, Why Now, Why You\u201d framework that will change the way you sell How to make AI your ally instead of your competition The three steps to uncovering your unique edge so you stop sounding like everyone else  &amp;nbsp; *PSST, 70% of tickets are now SOLD for gather 2026 in March 12 @Brisbane. We only have 1 VIP ticket left. If you want in, grab your ticket now here wordfettigroup.com\/gather* &amp;nbsp; \ud83c\udf81 FREEBIE ALERT! Want to get 5 e-lessons to level-up your copy game? Snag it here \u2192 https:\/\/wordfettigroup.com\/freebie &amp;nbsp; \ud83d\udc6f\u200d\u2640\ufe0f Come say hey: Instagram \u2192 @anitasiek &amp;nbsp; Check out what me and the team are up to at @wordfetti ","author_name":"Brandfetti","author_url":"https:\/\/www.wordfettigroup.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39737630\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/197512525"}