{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)","description":"    What if your farm didn\u2019t have to \u201cscale up\u201d to be successful? What if it could stay small, seasonal, creative \u2014 and still feel deeply worth it? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity \u2014 and who\u2019s built a beautiful business around it. This episode is a quietly powerful case study. Claire and I talk about: Running a farm while not being a full-time farmer Letting creativity lead your product development Using one strong \u201cgateway product\u201d to anchor your marketing Why slow food, intentional processes, and values-based pricing actually work And how storytelling \u2014 not hustle \u2014 fuels her business growth If you\u2019ve ever wondered whether there\u2019s another way to farm besides \u201cbigger, faster, more,\u201d this conversation will feel like a deep exhale. Meet Our Guest: Claire Troemner Today\u2019s guest is Claire Troemner, who owns and operates Troemner Farm with her husband Matthew in Atlantic Mine, Michigan. Claire is a lifelong plant lover and cook who grows diversified vegetables, keeps a small flock of laying hens, and creates artisan value-added foods like sourdough bread, broths, jams, syrups, and Mediterranean harissa \u2014 all deeply influenced by her Sicilian roots. She also runs an interview series called The Dish, where she highlights local farmers, foodies, and chefs across Michigan\u2019s Upper Peninsula. Follow & Connect with Claire Farm Website: https:\/\/troemnerfarm.com Instagram & Facebook: @troemnerfarm The Dish Interview Series: Instagram & Facebook: @dishtheup Website: https:\/\/dishtheup.com Resources  Mentioned In This Episode: What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link! Thank you to our Podcast Sponsors!  Local Line: Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com\/localline Farm Marketing School: Marketing doesn\u2019t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like: \ud83d\udcc6 Creating a promotion calendar that drives consistent sales \ud83d\udee0\ufe0f Setting up & optimizing your Google Business Profile \ud83d\udce7 Writing high-converting emails (nurture, promotions, onboarding) \ud83d\udde3\ufe0f Collecting & using customer testimonials effectively \ud83d\udd0d Auditing & improving your sales funnel \ud83d\udcac Monthly live coaching calls for answers to your burning questions Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here: \ud83d\udc49 www.mydigitalfarmer.com\/fms (Cancel anytime!) \ud83d\udc9b Support the Podcast: Love the My Digital Farmer Podcast? You can help keep the show going! Subscribe on your favorite podcast app so you never miss an episode. \u2b50\ufe0f  Leave a Review on Apple Podcasts\u2014it helps other farmers find the show. Share this episode with a fellow farmer or small business owner.     ","author_name":"My Digital Farmer | Marketing Strategies for Farmers","author_url":"http:\/\/www.mydigitalfarmer.com","html":"