{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#56: Why Telling Your Story Will Not Grow Your Business (And What to Do Instead)","description":" Get free marketing videos from Donald Miller every week at:  https:\/\/WeeklySoundbite.com\/   Companies love to talk about themselves\u2014how they started, what they value, what makes them different. But your story isn\u2019t what sells. In fact, it could be what\u2019s holding you back. When your pitch, your website, or your brand story starts with you, your potential customers tune out fast. Why? Because they\u2019re not looking for a hero. They\u2019re looking for help. And if you don\u2019t lead with their problem, they\u2019ll find someone else who does. So how do you tell your story in a way that actually connects, converts, and grows your business?   In this episode, Donald Miller unpacks why most businesses fumble their messaging when they lead with their own story, and shows you how to do it right. You\u2019ll learn the real purpose of your company\u2019s story, exactly when to tell it, and the simple storytelling formula that turns your backstory into a trust-building, revenue-driving asset. If you\u2019ve ever wondered how to make your origin story matter, this episode shows you exactly how.     --   Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!   Click HERE to find a StoryBrand certified marketing coach to help you grow your business!   Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books! ","author_name":"The StoryBrand Podcast","author_url":"https:\/\/storybrand.com\/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home","html":"