{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"914. First Who, Then What: The Secret to Building a Great Company!","description":"Most business owners chase the next strategy, marketing idea, or equipment upgrade, but&amp;nbsp;Good to Great&amp;nbsp;teaches a simple truth:&amp;nbsp;first who, then what.&amp;nbsp;In this episode, Brian shares why the right people matter more than the perfect plan and breaks down the 3-circle framework of&amp;nbsp;Passion, Excellence, and Profit. If you want a stronger team, better customers, and real momentum, this one\u2019s for you. LeanScaper Revenue Intensive (Scottsdale, AZ Jan 20 &amp;amp; 21):&amp;nbsp;https:\/\/leanscaper.com\/events GROW 2026&amp;nbsp;- February 10-12 Dallas, TX:&amp;nbsp;https:\/\/hubs.li\/Q03Ybxs10 LMN &amp;amp; Coffee -  https:\/\/us06web.zoom.us\/j\/89495679453?pwd=m0wKa6prJWrARKClJKolBaJjl00OYn.1 Coast Pay Fuel Card Webinar registration:&amp;nbsp;https:\/\/www.lawntrepreneuracademy.com\/coastpay-webinar-registration-1 \ud83c\udf31&amp;nbsp;LINK Membership Be part of a community where your success isn\u2019t diminished by helping others succeed. Get encouraged, ask questions, and gain valuable insight to help you grow your lawn care business. \ud83d\udc49&amp;nbsp;Join the LINK Membership&amp;nbsp;(Use code LINKTRIAL for a FREE month).  \ud83d\udd17&amp;nbsp;Helpful Links &amp;amp; Resources \ud83d\udcec Free Newsletter Stay up to date with Brian\u2019s latest tips and updates: Subscribe to the Newsletter \ud83c\udfa5 Follow Brian Online   YouTube: Brian's Lawn Maintenance   Instagram: @brianslawnmaintenance   \ud83d\udcd8 Resources to Grow Your Business   Zero to $100K! \u2013 Start a Successful Lawn Care Business   MERCH \u2013 Brian's Lawn Maintenance Apparel &amp;amp; Gear  Whole Ball of Wax&amp;nbsp;  \ud83e\udde0 LMN Mastermind Sessions Try LMN Landscape Software \u2014 use code&amp;nbsp;BRIAN&amp;nbsp;for special savings: Learn More \ud83d\udcbc Business Services   Cycle CPA&amp;nbsp;\u2013 Save $200 with code:&amp;nbsp;BRIAN   PostcardMania&amp;nbsp;\u2013 Direct Mail Marketing   Branded Bull&amp;nbsp;\u2013 Marketing &amp;amp; Branding Experts  Coast Pay&amp;nbsp;- Fuel and Fleet Cards  \ud83d\udd27&amp;nbsp;Top Tools &amp;amp; Equipment \u2013 Affiliate Partners Use&amp;nbsp;code: BRIANS10&amp;nbsp;to save 10% at the links below:   Equipment Defender   Kujo Yardwear&amp;nbsp;\u2013&amp;nbsp;+ Free Shipping!   ISOtunes&amp;nbsp;\u2013 Save 10%   Proven Locks   Attentive AI&amp;nbsp;\u2013 Promo Code Brian50 saves 50% at signup  Darwin's Grip   Plow-Right Snow Markers&amp;nbsp;(Brians10 - Save 10%)   Ballard Inc.   EarthWay Spreaders   Rhino Hitch   SureCan USA   Comfort Trim   ","author_name":"Fullerton Unfiltered","author_url":"http:\/\/fullertonunfiltered.libsyn.com\/website","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/39723315\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/39723315"}