{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Southeast Michigan distillery crafts best-in-world whiskeys","description":"On today\u2019s program, Michael Rogers talks with Christi Lower, founder of Highline Spirits, selected by Michigan Celebrates Small Business as a Michigan SBDC Best Small Business for 2025. She discusses her craft distillery's focus on blending and special finishing whiskey, which has earned multiple national and international awards, including two Best in Class whiskeys in 2025. \u201cIt is really important that people consume safely and responsibly,\u201d she says. \u201cWe don't offer shots, we don't create an environment that supports that, either in our tasting rooms and then also on our marketing materials. It's always important to have legal drinking age adults represented that are very clearly grown ups, and then use language that's appropriate for an adult to be enjoying our spirits. So it's important that we market and then also create environments where people are drinking responsibly.\u201d The Small Business Association of Michigan is the only statewide and state-based association that focuses solely on serving the needs of Michigan\u2019s small business community. We have been successfully serving small businesses like yours in all 83 counties of Michigan since 1969. We\u2019re located in Lansing, just one block from the Capitol. Our mission is to help Michigan small businesses succeed by promoting entrepreneurship, leveraging buying power and engaging in political advocacy. When small businesses band together through the Small Business Association of Michigan, they achieve more than they could on their own.  Our 32,000 members are as diverse as Michigan's economy. From accountants to appliance stores, manufacturers to medical, and restaurants to retailers, what unites the SBAM membership is the spirit of entrepreneurship\u2026a spirit that drove you to start and continue to operate your own business because you believe you can do something better than anyone else is doing it! (music licensed from www.jukedeck.com) ","author_name":"The Small Business Association of Michigan\u2019s Small Business Weekly Podcast","author_url":"http:\/\/www.sbam.org","html":"